Iowa Association for Energy Efficiency

Keynote: Insights from the Magic COVID-19 Ball

Using our magic COVID-19 Ball, we will reveal challenges, opportunities, and lasting changes resulting from the Pandemic.

Keynote Speakers

Sue Hanson, a Senior Director at Tetra Tech, is a nationally recognized leader in the EM&V industry, with more than 20 years of experience working to support energy efficiency and demand response programs from across multiple perspectives. Her energy industry experience spans program evaluation, administration, planning, and implementation, as well as market research and training. Sue leads the portfolio evaluation efforts for various utilities, including MidAmerican Energy. Her industry thought leadership has led her to be part of the US Department of Energy and the US Environmental Protection Agency’s SEE Action teams that developed the SEE Action Guide for States: Guidance on Establishing and Maintaining Technical Reference Manuals for Energy Efficiency Measures and the ENERGY STAR® Retail Products Platform (RPP): Conditions and Considerations in Evaluating Market Transformation Programs and Evaluation Guidance for RPP Documents. Sue is also the chair-elect for the Association of Energy Service Professional’s (AESP) Board of Directors and provides training to AESP members for both the Principles of Evaluation and Research and Impact Evaluation Certificate courses.


Stacy Christoffersen has worked for MidAmerican Energy Company since 2013 and is an Energy Efficiency Product Manager, primarily focused on the education program and with trade ally outreach. Her skills center around advertising and marketing and enjoys bringing these skills to utilities and promoting energy efficiency to all customers. Prior to joining MidAmerican Energy, she worked with a hospitality and restaurant company, an information systems company and was the promotion director for a group of Quad City radio stations. She earned a Bachelor’s degree in Business Administration from Marquette University.



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